John Chan is a digital Product Designer & Strategist with business and interactive design experience for web and mobile. He specializes in user experience for digital products and applies a user-centered process from ideation to prototyping to execution. He firmly believes that usable and delightful experiences translate to long term brand engagement.
Every user has their context. Whether your product is just an idea, getting started or has an existing user base, John wants your users to have a usable and delightful experience at any phase, from discovery, onboarding, adoption to loyalty.
“Prototype ALL the things!”
Validate product/market fit through a rapid iterative prototyping process with a Lean Startup approach while solving for a minimum viable product/ecosystem.
Staying ahead.
Expand the value of your brand by offering new product features in order to gain a competitive advantage, or improve existing ones to boost engagement.
A variety of skills to get the job done
Successful products aren’t done by guessing, unless you like to increase your burn rate. Markets and customer needs are always evolving and positioning your product for success requires a clear understanding of market opportunities, such as which segments are currently overserved or underserved and where each need of your customers actually lies within that.
While the user is at the center of it all, we're equally looking to mitigate development risk. To kick off ideation, pen and paper or whiteboards are our friends. Keeping the strokes broad allows us to involve key stakeholders and explore without feeling committed to a specific solution.
Once we settle on what combination works best for the user flow we're solving, it's time to move onto prototyping for usability testing. Whether the prototype remains sketches or takes the form of wireframes depends on the complexity of the task to be accomplished and type of feedback desired.
As the product grows, keeping an eye on the complete ecosystem becomes ever so important in avoiding design debt. How new flows and interface elements keep their relation to existing ones and whether they make parts of current ones obsolete is important in keeping a holistic, productive and frictionless experience.
Whether it's focusing on readability with typography, visual cues with iconography, textures with images, constrast with color or chunking content with spacing, it all contributes in refining the user's experience, as well as increasing the user's sense of belonging and trust. Making the product align with your brand's aesthetics is an important milestone in the product design process.
Extracting the best from Agile, Design Thinking, Design Sprints and Lean Startup methodologies
Want to talk about an opportunity or just grab a coffee-ishwhiskey?
I'll be happy to chat!
Team members working entirely remotely is normal.
I am currently in GMT -4.
Success is the sum of it's parts.
I value integrated product teams that ship independently.
"That flow is off the hook"
"Your white space is killin' it"
But, seriously.
